IRFE' Paris
26.06.2011
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Corporate communication
IRFE' Paris Zar's maison IRFE' Paris is back after 80 years
FRENCH
MAISON IRFE' PARIS REBORN
IRFE' is one of the
most ancient fashion houses. Founded in Paris in 1924, It brings its founders
name, Princess IRina Romanova and prince FEliks Jusupov. After travelling the
world with their fashion, they settled in Paris were they opened a company to
give Felix the oppurtunity to make use of his talent as a painter.The maison
was at the level of the most prestigious fashion houses of those times.
IRFE became, in the
raging 1920's, the great arbiter for fashion and style. International success
was immediate. They made the finest cockail dresses, elegant and modern
clothing, even the most advanced sports outfits back in the days. IRFE perfumes
came next, a big created hit by Irina and Feliks. Four scents were proposed:
one for blondes, one for brunettes, one for red haired, the last for white
haired women. Success was huge. IRFE's masterpieces, created by a royal family,
refined and well promoted, became part of the life of the aristocracy in Europe
and America.
Today IRFE Fashion
House opens again, after more than 80 years, in Rue Fobour Saint Onore, Paris.
The initiative comes from the new owner Olga Sorokina. Her idea was supported
by Mrs. Xenia Sfiri (Jusupov heiress) and countess Sheremetiev. Olga, based on
her modeling experience, not only offers luxury to modern women, her creations
are audacious yet classic. Olga brought IRFE her vision of style and fashion,
keeping Feliks's creative approach and Irina's knowledge of high-society.
The perfect customer
for IRFE is a fulfilled and successful woman, who appreciates quality, with
indipendent taste and acute sense of style.
Soon the perfumes
will be brought back to life using the ancient recipes. The House is looking
forward to create jewels and watches too.
IRFE House produces
high-class pret-à-porter. The best materials and fabrics are used. Collections
are made by professionals in their Paris studio, in Rue Fobour Saint Onore.
IRFE House is a company were French specialists and professionals work.
In April 2011, IRFE
Fashion House, has 85 stores in 23 countries all over the world.